Aldi sweeter blackberries

Aldi is set to enhance the sweetness of its blackberries through dedicated breeding efforts, aiming to significantly boost sales this season. Starting from May 21, 2026, all fresh blackberries in Aldi stores will be 100% British-grown.

Previously, Aldi sold more than 228 tonnes of blackberries last year, which is equivalent to 1.5 million punnets. However, the company expects blackberry sales to grow by up to 20% this season as it introduces carefully selected varieties bred for a naturally sweeter taste.

The blackberries are not only homegrown but also undergo rigorous taste-testing throughout the season. They are picked at peak ripeness to ensure optimal flavor and quality.

Aldi’s collaboration with its main blackberry supplier, Driscoll’s, plays a crucial role in improving sweetness and consistency. James Crook from Driscoll’s noted that exceptional flavor results from years of dedicated natural breeding and selecting only the finest blackberry varieties.

Julie Ashfield from Aldi expressed confidence in their product: “We expect our blackberries to taste better than ever this season.” This initiative aligns with Aldi’s goal to secure at least 50% of its domestic produce through long-term partnerships by the end of 2027.

The introduction of these sweeter blackberries comes at a time when seasonal produce is increasingly valued by consumers. As UK horticulture continues to evolve, Aldi aims to meet growing demand for high-quality homegrown fruit.

The new blackberry varieties will arrive in selected stores from the start of May 2026. With these changes, Aldi hopes to not only enhance customer satisfaction but also solidify its position in the competitive market for seasonal produce.