Generation Z

Nearly 30% of Generation Z started investing in early adulthood before entering the workforce. This trend indicates a significant shift in how young adults approach finance compared to previous generations. With an unemployment rate of nearly 8% for those aged 22 to 27, Gen Z is adapting by seeking new investment opportunities.

Gen Z shows a strong preference for exchange-traded funds (ETFs), with 75% holding them in their retirement accounts, compared to just 60% of baby boomers. This reflects a shift towards more diversified and accessible investment strategies.

The reliance on technology is evident, as 41% of Gen Z reported they would trust AI to manage their portfolios. As Kelly Noel Mbunui Kameni put it, “AI is just very convenient.” This suggests that they prioritize efficiency and innovation in managing their finances.

However, this generation also faces challenges. A staggering 62% of Gen Z believe their life will be worse than that of previous generations. Economic uncertainty and the burden of student debt contribute to this sentiment.

Their investment choices are also influenced by their values. Gen Z values authenticity, creativity, and brands that reflect their beliefs, leading to a notable shift towards sustainable and ethical fashion trends.

This generation’s unique relationship with technology and investing stems from a digital-first upbringing. Ambrico Ranginui noted, “I wanted to find new avenues to make money and crypto was so fascinating at the time,” emphasizing their interest in emerging financial markets like cryptocurrency.

The future remains uncertain as economic conditions evolve. While many young investors are optimistic about AI’s role in finance, others worry about the implications of relying too heavily on technology for critical financial decisions.