Schiaparelli: A Fashion Legacy Revived
Schiaparelli, a historic fashion house founded by Elsa Schiaparelli in 1927, is making headlines once again as it continues to redefine luxury under the creative direction of Daniel Roseberry, who took the helm in 2019. The brand, known for its surrealist designs and collaborations with artists like Salvador Dalí, has seen a resurgence since its relaunch in 2014 after being dormant for 60 years.
One of the most iconic pieces in Schiaparelli’s history is the skeleton dress, designed in 1938 in collaboration with Dalí. This dress exemplifies the brand’s unique approach to fashion, which often includes surrealist elements and visual puns. Schiaparelli’s signature color, shocking pink, remains a staple in its collections, further solidifying its identity in the fashion world.
In 2024, Schiaparelli debuted a new hero bag called the Soufflé, which is expected to become a must-have accessory. The brand’s innovative designs have not only captured the attention of fashion enthusiasts but have also made it one of the top-five-selling brands at Harrods in London.
Notably, Bella Hadid caused a sensation at the 2021 Cannes Film Festival by wearing a gilded brass breastplate designed by Schiaparelli, showcasing the brand’s bold and avant-garde aesthetic. Other celebrities, including Beyoncé and Ariana Grande, have also donned Schiaparelli creations, further elevating its status in contemporary fashion.
Simon Longland, a prominent figure in the fashion industry, praised Roseberry’s work, stating, “Daniel is doing what very few creative directors manage: he’s created a vocabulary that feels both ancestral and absolutely of now.” This sentiment reflects the delicate balance Roseberry strikes between honoring the brand’s rich heritage and pushing the boundaries of modern couture.
As Schiaparelli continues to thrive, it remains a testament to the enduring legacy of Elsa Schiaparelli, who passed away in 1973. The brand’s location at 21 Place Vendôme in Paris serves as a reminder of its prestigious history and ongoing influence in the fashion landscape.
With the upcoming Schiaparelli exhibition at the V&A, considered fashion’s most important show of the year, the brand is poised to capture even more attention. The anticipation surrounding this event underscores Schiaparelli’s significant role in the evolution of fashion.
As reactions pour in from industry insiders and fashion aficionados alike, the excitement surrounding Schiaparelli’s future is palpable. The brand’s innovative spirit and commitment to artistry continue to resonate, ensuring its place at the forefront of the fashion world.