Marmalade is set to be rebranded as “citrus marmalade” under a new UK-EU food deal, a significant change that reflects the updated EU food regulations adopted by the UK post-Brexit. This rebranding will apply across England, Wales, and Scotland if the plans are approved, impacting a market that has long been associated with the traditional spread.

The EU has revised its regulations, allowing non-citrus spreads to be marketed as “marmalade,” thereby widening the legal definition for EU members. As part of this shift, the name change is expected to come into force in Northern Ireland under the 2023 Windsor Framework, further aligning UK food standards with EU norms.

The UK Government aims to reduce trade barriers and costs for British producers through this deal, which includes 76 revised EU food regulations that could apply in England, Wales, and Scotland. A government spokesperson stated, “Our deal with the EU supports businesses by removing the costly red tape that holds back our exporters from our largest trading partner.” This move is seen as a way to bolster the UK food industry in the post-Brexit landscape.

Producers of marmalade are preparing for the change that will require them to preface “marmalade” with “citrus.” More specific descriptions, such as “lemon marmalade,” will also be permitted under the new regulations. However, the impact of this change on UK marmalade producers and consumers is not yet known, leading to concerns about potential confusion in the market.

Defra has acknowledged that labeling changes around marmalade could be confusing for UK consumers. A representative from the department noted, “Labelling changes around marmalade could be confusing for UK consumers,” highlighting the need for clear communication as the changes roll out.

Historically, marmalade originated as a thick, sugary quince spread from Portugal, evolving over centuries into the citrus-based product widely enjoyed today. This cultural heritage adds a layer of complexity to the rebranding effort, as traditionalists may resist changes to a beloved staple.

Details remain unconfirmed regarding the timetable for when the changes would take effect in Britain. It remains unclear whether the updated rules would need to be in place before or after mid-2027. Additionally, whether regulators will permit products such as “strawberry marmalade” to be sold on British supermarket shelves is still an open question, leaving many in the industry awaiting clarity.

As the UK navigates its post-Brexit food landscape, the rebranding of marmalade to “citrus marmalade” marks a significant shift that could redefine consumer expectations and industry standards. The outcome of this transition will be closely monitored by both producers and consumers alike, as they adapt to the evolving regulatory environment.

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Icon Foods Ltd, a chocolate brand based in Woodford Green, Essex, has entered liquidation, significantly impacting its operations and availability in major UK supermarkets. The company, founded in 2022, was known for its commitment to using Fairtrade cocoa and natural ingredients in products such as truffle bars and milk chocolate-orange bars.

The liquidation process began when liquidators were appointed on March 2, 2026, following a Creditors’ Voluntary Liquidation (CVL). Icon Foods Ltd owed over £600,000 to its parent company and other debts, including £163,105 to employees and £193,789 in tax obligations. This financial strain has led to the company’s inability to sustain its operations.

Icon Foods Ltd had previously rebranded from enjoy-i in 2022, aiming to provide sustainable and quality chocolate products. The company emphasized its dedication to environmental responsibility, stating, “Our chocolate is made from Fairtrade cocoa and natural ingredients, free from palm oil and harmful additives.” They also highlighted their commitment to reducing waste through recyclable packaging.

Despite its innovative approach to chocolate, which included a focus on unique flavor combinations, Icon Foods Ltd’s financial challenges mirror a broader trend in the UK retail sector, where several British businesses have recently fallen into liquidation. The impact of these closures is felt across the industry, affecting not only the companies but also their suppliers and retailers.

Products from Icon Foods Ltd were available at major retailers such as Tesco, Asda, Morrisons, Aldi, WH Smith, Home Bargains, Co-op, and Spar. The loss of this brand from the shelves will likely affect consumer choices, particularly for those seeking Fairtrade options.

As the situation develops, further details regarding the liquidation process and its implications for stakeholders remain to be clarified. The future of Icon Foods Ltd’s product lines and any potential for revival or acquisition by other companies is uncertain.

For consumers, this news comes just ahead of Mother’s Day, a time when chocolate gifts are particularly popular. Retailers are likely to recommend alternative brands, with suggestions pointing towards M&S for chocolate gifts this season.

With the chocolate market continuously evolving, the exit of Icon Foods Ltd raises questions about the sustainability of niche brands in a competitive landscape. The impact of this liquidation on the broader chocolate industry will be observed closely in the coming months.

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“There are some huge feelings there; sadness. It’s bittersweet, but it has run its natural course,” said Heston Blumenthal regarding the upcoming closure of his renowned restaurant, Dinner by Heston Blumenthal, set for January 2027.

After 16 years of operation, the restaurant, located at the Mandarin Oriental Hyde Park in London, will close its doors. Opened in 2011, Dinner by Heston Blumenthal quickly gained acclaim for its innovative take on historic British cuisine, earning its first Michelin star in 2012 and a second in 2014.

The restaurant’s signature offering, an eight-course tasting menu titled ‘A Journey Through History’, is priced at £195 per head, showcasing Blumenthal’s commitment to culinary excellence.

Blumenthal’s statement reflects the emotional weight of the decision, emphasizing the restaurant’s journey and its impact on London’s dining landscape. “In these times most restaurants are suffering in one way or another,” he noted, highlighting the broader challenges faced by the culinary industry.

Despite the closure of Dinner by Heston Blumenthal, Blumenthal will continue to operate his flagship restaurant, the three-Michelin-star Fat Duck in Bray, Berkshire, which remains a cornerstone of his culinary empire.

The closure marks a significant moment not only for Blumenthal but also for the London dining scene, where Dinner by Heston Blumenthal has been a pivotal player since its inception.

Blumenthal’s journey has not been without its challenges; he was sectioned in November 2023 and diagnosed with a condition requiring medication, which may have influenced his decision regarding the restaurant.

As the culinary world prepares for this transition, the legacy of Dinner by Heston Blumenthal will undoubtedly be remembered for its contributions to the evolution of modern British cuisine.

Details remain unconfirmed about any potential future projects for Blumenthal following the restaurant’s closure.

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