Coronation Street and Emmerdale are not airing on ITV1 and ITVX today due to the England v Uruguay friendly match, which coverage begins at 7pm. This scheduling change highlights the ongoing adjustments ITV is making to accommodate significant sports events.

In a rare move, Emmerdale will air a special Sunday episode at 7pm, followed by Coronation Street at 7:30pm. Typically, Coronation Street airs on weeknights at 8:30pm, while Emmerdale is scheduled for 8pm on ITV1 and streams on ITVX.

Both shows are also set to air next Easter Sunday, indicating ITV’s commitment to maintaining their traditional programming despite the interruptions caused by sports fixtures. Recent schedule changes have occurred due to various reasons, including the increasing number of sports events competing for viewer attention.

ITV has introduced half-hour episodes for both shows as part of a ‘soap power hour’ between 8pm and 9pm, five days a week, in response to changing viewer habits. Kevin Lygo, ITV’s Managing Director of Media and Entertainment, stated, “In a world where there is so much competition for viewers’ time and attention, and viewing habits continue to change, we believe this is the right amount of episodes that fans can fit into their viewing schedule, to keep up to date with the shows.”

As ITV continues to navigate the complexities of scheduling, observers are keenly watching how these changes will affect viewer engagement and ratings for both ITV1 and ITVX. Details remain unconfirmed regarding any further adjustments to the programming schedule in the coming weeks.

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What is HBO Max? This streaming service, which became available in the UK on March 26, 2026, is a product of Warner Bros. Discovery. It offers a diverse library of content, including popular TV shows and movies from HBO, as well as films from Warner Bros. Discovery.

HBO Max is not just about on-demand viewing; it also provides live sports coverage through TNT Sports, catering to a wide range of audience preferences. The service was first launched in the United States in 2020, and its expansion into the UK marks a significant step in its global reach.

Among the notable titles available on HBO Max are acclaimed series such as Game of Thrones, The Sopranos, and Friends. The platform also features a selection of films, including One Battle After Another and Sinners, appealing to both drama enthusiasts and movie lovers alike.

HBO Max offers four subscription tiers: Basic with Ads, Standard with Ads, Standard, and Premium. The Basic with Ads plan is priced at £4.99 per month, allowing streaming on two devices in Full HD. In contrast, the Premium plan costs £14.99 per month, enabling streaming on four devices in 4K Ultra HD with Dolby Atmos sound.

For those who prefer a more ad-free experience, the Standard with Ads plan is available for £5.99 per month, while the Standard plan is priced at £9.99 per month. The Premium tier also allows for up to 100 offline downloads, compared to 30 for the Standard with Ads plan, providing users with greater flexibility in how they consume content.

Additionally, Sky Q customers can access HBO Max’s Basic with Ads plan for free, which may significantly boost the service’s subscriber numbers in the UK. HBO Max also supports various devices, including iOS, Android, Amazon Fire TV, Apple TV, and gaming consoles, ensuring that users can enjoy their favorite shows and movies on their preferred platforms.

As HBO Max continues to grow, the company is likely to explore further content partnerships and original programming to enhance its offerings. However, details remain unconfirmed regarding future expansions or exclusive content deals that may be in the pipeline.

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