Approximately 1 in 10 people—specifically, those who trust AI-generated phone numbers—are particularly vulnerable. Furthermore, 15% of Brits never take additional steps to verify whether a number is legitimate. This lack of scrutiny can lead to significant financial loss.

Among younger demographics, the problem is even more pronounced. A staggering 27% of older Gen Z and Millennials aged 25–34 reported having encountered fake customer service numbers. Meanwhile, 22% of consumers admitted they were unsure if a number they encountered online was genuine.

In response to this rising threat, Virgin Media O2 has flagged over 1 billion suspicious calls to customers before they pick up the phone. The company is investing heavily in anti-fraud technology to combat these scams and protect its users.

Murray Mackenzie from Virgin Media O2 stated, “Criminals know when people search for help; they’re often looking for a quick answer.” This statement underscores the urgency for consumers to be vigilant.

Scammers are increasingly using AI-powered tools to create realistic-looking fake numbers that appear in search results. This manipulation poses a severe risk—people may inadvertently call a criminal instead of their trusted provider.

To enhance fraud prevention efforts, Virgin Media O2 urges customers to report suspicious numbers by texting 7726. The company also offers Brand ID services designed to reduce calls from unknown numbers.

As this issue continues to evolve, officials have not confirmed any specific timeline for when these fraudulent activities might decline. However, Virgin Media O2 remains committed to educating its customers on how to identify authentic contact information.

For safety, always use customer service numbers listed on official company websites or apps. Being cautious can significantly mitigate the risk posed by these AI-generated scams.

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