Waitrose mackerel sales stopped

Waitrose has suspended all mackerel sales in its UK stores as of April 29, 2026, becoming the first major supermarket in the country to take such a step due to sustainability concerns. This decision arises from alarming declines in mackerel stocks linked to overfishing.

The suspension includes fresh, chilled, and frozen mackerel, with tinned varieties to follow once current stock is depleted. Conservationists have welcomed this move, urging other retailers to adopt similar practices. Waitrose’s action aligns with recommendations from the Marine Stewardship Council and reflects growing awareness about sustainable fishing.

Mackerel stocks in the North-east Atlantic have plummeted by 75% over the past decade, primarily due to excessive fishing pressures. As a response, four coastal states decided on a 48% cut in mackerel catches, but governments have yet to enforce reductions to levels deemed sustainable by scientists.

Jake Pickering from Waitrose stated, “By suspending sourcing of mackerel at Waitrose, we are reinforcing our ethical and sustainable business commitments, acting to tackle overfishing and protect the long-term health of our oceans and this crucial fish.” This underscores a growing trend within the fishing industry that prioritizes conservation over short-term profits.

In lieu of mackerel, Waitrose plans to introduce 100% MSC-certified frozen sardines as an eco-friendly alternative. This initiative reflects a broader shift towards sustainable seafood options amidst increasing consumer demand for responsible sourcing.

Despite this significant change, there is currently no set timeline for when Waitrose will resume sourcing mackerel. The company aims to maintain relationships with its existing suppliers while navigating these challenges.

Charles Clover of the Marine Conservation Charity commented on the situation: “This crisis has been ignored for too long. We hope that this action by Waitrose sends it to the top of the political agenda.” With ongoing discussions about sustainable fishing practices gaining traction, observers expect further developments in this area.